UX/UI & Brand for Boxitas
A service that connects Mental Health Specialists with users on a Livestream.
Goal: Design of the web-based platform that connects Mental Health Specialists with users on a Livestream.
Responsibilities: Research, Branding, Wireframe, Prototype, and Design.
Team (4 people): a PM, a backend developer, a frontend developer, and me leading the design.
Year • Location: 2020 • Miami, FL
OUR PROCESS
Following the Design Thinking process, I came up with a plan for
Understand, Design, and Deliver an MVP.
Understanding the problem
Understand the market, the patients, and mental health professionals. Discover their pain-points, and get insights.
Research: Over the first two months, I focused on reviewing competitors, reading its reviews by doctors and patients, and getting industry insights. (I do not have the chance to interview any of them)
Interpret: I summarized the gathered knowledge into personas, and identified pain-points at each stage.
The creation of these personas helped me to understand the users' needs, experiences, behaviors and goals. It also helped me to identify the users I was designing for and their expectations.
Design
Ideate and prototype solutions to be validated.
Information Architecture & Flows: I worked with the PM on the information architecture and the main flows.
We had a list of screens to cover all scenarios so I started to design the brand.
Symbol
Cover image sent to Facebook hackathon
Playing around with messages and colors to set the tone
Prototype & Validate
After having the brand, I start designing high-fidelity mockups to test it and validate it with team members and an industry knowledgeable person.
Design the final components to deliver to the frontend developer.
Deliver: I organize the deliverables files and documented them for the developer using Zeplin.
Deliver an MVP
Conclusion
In this project the research phase was the key to success, leading us to know the users of the platform and the whole Mental health industry.
With this MVP they began to seek investment. They managed to obtain a significant amount in the seed round to start growing the company.
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If you want to work together on a similar project send me a message.